Story of Content
Content is undoubtedly, one of the major buzzwords in today’s market and it has been said, ‘Content’ is the King. However, the meaning of content has transformed over a period of time because of the patterns in which it has been consumed for years. The key purpose of content is to communicate and anything that enables communication is now content.
From drawings in the caves by early human beings to three dimensional animated movies - everything is content. Narrowing down further to the context of business in the contemporary sense, content can still mean a lot many things.
With the boom of world wide web and the concept of Search Engines like google, Content Writing became critical. It was so because the crawlers of search engines only gave importance to text (They still do!) and more than that the ability of humans to make compelling graphics for the end users was not evolved till then.
Growth of Content with Online Business :
However, after the boom of internet, Online Businesses became the next big thing and everyone suddenly had computers, smartphones, and fast speed internet. With this, content evolved from writing to graphics and then to video. And finally, the content that could work for all was a mix of writing, illustrations, and videos.
While the three can, of course, stand alone and communicate, the cocktail of these can provide more enriching experience via communication. At contentholic, we understand content the way it is and the way it evolves and the way it is consumed. Our services revolve around the understanding of the purpose of communication and hence understanding the purpose of content and developing it accordingly.
How We Work?
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What do we look out for?
While we have the capability to deal with any kind of content-oriented projects, we are more keen to work with niche projects which demand value addition via the medium of creativity and skills. Yet still, we would love to hear more about your requirements and explore how we can help!
Content is a weapon that can be wielded to target whatever your heart desires. But for convenience we can say that the content is now being consumed by four different segments categorically:
Content for search engines is still driving the content writing industry dominantly. Blogs, articles, web content, classifieds, product descriptions - studded with suitable keywords - are the most popular content units that are being requested in the market. All this content is to be crawled by search engines for websites to find a good position when the required keyword is being searched in google. In this category, web content and product descriptions have further evolved and now invites more than text to attract the users.
With social media and concepts of making money by hosting advertisements, such kind of content is again immensely popular. It can be a click-bait kind of content which intends to drive traffic or a genuinely well written piece providing credible information. The nature of such content will further depend on the purpose. Apart from this, such content can also be short stories or even full length books. Our ghostwriting services are usually sought after in such cases.
It is not easy to sway the lords of the corporates to give you what you want. In such cases and most of the other B2B pitches, you need a solid communication tool to convey your message and make the pitch. Here, you have a live audience whom you can amuse and can hit the treasure; or you can bore them and drown your ship. However, while amusement is important, it is also critical to remain contextually correct. Content in such cases is about finding the right balance and assist to sell. Such content must be crisp, precise and at the same time - magnetic.