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7 Proven methods of Image Optimization which can improve the SERP Ranking

Do you face problems while gaining organic traffic to your website?

Is your content beyond reach?

There is no arguing that an original piece of content can’t win a war by itself; unless it is supported with unique images for a better Google ranking.

When you have a sea of competitors across the world, you need to make your Image SEO 2018 game stronger by effective image optimization that will boost your SERP ranking.

Worry not, because here are some Google Image SEO ways in which you can optimize your images in your content:

Use Suitable Images

Use Suitable Images
Image Credit blacklakesecurity.com


The images that you use should be relevant to the topic that your content talks about. They should appeal to Google and to the audiences which will help you increase your reach. Your image should speak for itself. It should tell the readers almost instantly what it holds.

No Duplicacy

The images that you put must be appropriately sourced to avoid copyright issues. If you do not seek permission from the source concerned before using their images, you might be into serious legal trouble. Therefore, always ask.

Keyword Centric Images

Keyword Centric Images
Image Credit morevisibility.com


Always add keywords in your images. Having the most searched keywords which fit your image will generate leads and will help you gain traffic. So look for keywords that make your content promising.

Also, Google treats hyphens and underscore differently when it comes to reading text on an image. It is advised that you use hyphen instead of underscore as an underscore will make Google read your keyword differently, which spoils the sole purpose of including a keyword.

For example if you have a keyword say “SEO Tips 2018”, and you display it as “SEO_Tips_2018”, Google will read it as “SEOTips2018” and not the former. So be careful while infusing symbols in your text for your image.

Size Matters

Size Matters
Image Credit herox.com


If you need to upload 5 images in a particular blog, and their image size is 40 mb each, that one page will be holding about 200 mb worth of images, making your page slower to open. So before uploading your image, make sure that their size is small enough to make the web page open in time. With this you will experience a better site speed and a higher Image SEO ranking.

Caption is a Must

Caption is a Must
Image Credit dcmp.org


Use captions and alt text in your images.

A caption should describe an image in the best possible manner. According to Google, if you have a good caption of your image, your image is most likely to appear in the search results, hence increasing traffic organically and boosting Google rankings.

Alt text is used when the browser is unable to display the image properly. It basically describes the content that the image file holds. So do put captions and alt text to bring life to your images. For best results, use 5 to 6 keywords in your Alt text.

Mastering The Name Game

Mastering The Name Game
Image Credit brandmarks.co.nz


When you upload an image, instead of giving it a random name, give it a name that holds a meaningful context. For example, if the image is about SEO Tips, instead of naming it as “img_12345”, give a name that will direct the user to it.

Also, it’s important in which format you save your image. So if it is an image, save it as a Jpeg file, if it’s an illustration, save it as .png, and if it is an animation, save it as a gif.

Image Sitemap to The Rescue

Image Sitemap to The Rescue
Image Credit bloggingehow.com


In order provide Google with the images on your website, you need to build an image sitemap to widen your reach and increase SEO traffic.

Conclusion

While it is utterly important to provide quality content instead of just spamming the internet, image selection and optimization are equally crucial for higher Google rankings. So try these tips and thank us later! Explore the best SEO services in Delhi that aid your website and help increase your reach. For best results, do not hesitate to hire SEO Company in Delhi to assist you with the same.

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