What is Social Media Marketing?
In today’s world, traditional marketing strategies are not enough to strengthen a brand in the market. Social media has a worldwide appeal, and social media marketing services is all about using this charm and reach of social media to connect with the targeted audience. Social media marketing is basically promoting products and services through social media channels.
A Social media marketing company aims to:
- Establish a social media presence for the brand on popular platforms
- Create and share quality driven content on social media networks
- Evaluating the performance of these campaigns through customer feedback, suggestion, query etc.
Why Social Media Marketing?
World Wide Web and social media have completely changed the way the customers and marketers interact now. By using the social media optimization services from a social media company in Delhi, Facebook marketing, Instagram marketing, Linkedin marketing, Twitter marketing, YouTube marketing becomes plausible for businesses.
Social media marketing is the critical element of every marketing strategy today because of a large number of benefits it offers to the brand besides increasing sales and revenue.
When brands interact on social media platforms by sharing content, commenting, liking posts, and posting statuses – it gives a personal appeal to the brand. People generally prefer to deal with other people rather than companies.
Therefore a professional social media marketing agency helps in:
- Increasing the visibility of the brand
- Increasing traffic
- Improving search engine rankings
- Engaging with a wide range of potential customers
- broadening the customer base
- Promoting brand awareness
- Higher conversion rates with increased visibility
- Enhancing customer satisfaction
- Improving brand loyalty
- Establishing brand authority
- Providing better ROI than other forms marketing tools
- Gain better insights into customer’s needs and expectations.
- Segmenting the content and the audience according to their interests and requirements.
Social Media Strategy Development
We provide consultancy services that take into account the goals you are trying to achieve, identify your target audience, how well are the competitors doing, and ensure quality results.
Social Media Advertising Management
Advertising management refers to effective supervision and control of all the advertising activities undertaken through social media. This advertising aims to influence the customer’s purchase decision in favor of the brand.
Social Media Content Creation
One of the most important element in hooking and influencing the potential customer, it involves researching, gathering, writing, and editing the information for publishing on internet or any other medium.
There are many social media platforms, and new ones are frequently added. But it is best to concentrate the marketing efforts on the most popular platforms like the ones mentioned below:
With more than 2 billion users every month, it is one of the most significant platforms to connect with the prospective customers from all around the world. From an e-commerce perspective, Facebook excels at lead generation and from an advertising perspective, Facebook advertising is easiest to manage and allows best possible targeting.
With more than 500 million active monthly users, it boasts of one of the highest audience engagement rates in social media. Being image and video oriented and its user base normally in the category of 18- 29 years, incorporating visual media into advertising campaigns can reap rich dividends for the brand.
It has around 227 million active unique monthly users and revolves around a B2B market. Its user base normally consists of people with highest disposable income and therefore is suitable for B2B advertising. It has given great results for advertisers which include recruiters, secondary education and high-end B2B products and services.
Its ability to allow the posts to go viral is what that gives it an unmatched edge. A higher number of shares and retweets imply a higher number of followers. This ability makes it a viable network for social engagement and connection. Twitter advertising can be used for short, crisp messages to promote the products and raise the brand awareness.
Not only is it the second largest search engine, but it is also owned by Google. So any search on Google that requires a visual format or visual instructions will most likely show a YouTube video link than any other video or websites. YouTube advertising is even ideal for regular search queries where a user is more interested in visual content than the written one.
This form of marketing focuses on the influential people instead of a target audience. An influencer marketing company centres its marketing activities around the people who can influence the buying decision of the potential customer. The cost of Influencer advertising is negligible compared to the other forms of advertising.
This refers to advertising for a political party, a representative or a candidate to influence voters. Political ads also include advertising political issue, public interest issues, advertising on government policies. Social media has become crucial in political messaging and makes it possible to message and influence a large number of people easily.
Celebrity advertising or celebrity branding refers to the promotion of products or services through a celebrity or a well- known person. This marketing strategy makes use of the social status or the positive image of the endorser, and it is expected that the positive image of the endorser will be passed on to the product or the brand being endorsed.
Measurement & Reporting