App store optimization is a technique used for optimizing mobile apps to achieve a higher rank in the app store search results. Because it is similar to SEO for websites in many ways, App store optimization is referred as App store SEO, App search optimization, and Mobile app SEO. Around 2,371 apps are introduced every day, among which Android has 47% and ios has 41%, so chances of getting lost in the sea of competition are obvious. So, the necessity of marketing the apps is becoming imperative with each passing day. And to increase your product’s sales, it is also important to make your website more appealing. Check the SEO Services in Delhi for the best help. Now the question is, How to do app store optimization? Take a look at the listed points to learn more about the mobile app optimization:
Image Credit – www.kisspng.com
By knowing your customer and considering your competition, a good ASO strategy can be executed. While doing this, you need to know about certain things:
If you work on the targeted keywords, it will make the ASO easier. Also learn for some guideline to make your business’s online reputation in order to make your service popular among general public.
Image Credit – document360.io
The best App Store Optimization Techniques is to think from your audience’s perspective, like:
Image Credit – www.telegraph.co.uk
The best way to optimize your app is creating a unique name with keywords in title. There are only 255 characters used in the title of app store. Longer keywords are shortened after 23 characters which mean white space on the play store, so keep your app short and interesting.
Image Credit – www.neo-startup.com
Finding the right keywords for play store and app store are different. Read below:
For play store
For App store:
Image Credit – theeditinghart.com
While making the right meta-description, some points must be kept in mind:
Image Credit – www.vectorstock.com
To make your app accessible to millions, you should work on its icon. Remember that both play store and app store have their own set of standards while selecting color schemes, and geometry of the icons suiting the elements of OS. Follow the guidelines:
Image Credit – mac.eltima.com
There is no direct effect on search engines but they do help in increasing the rates of downloading. Following are the ways you can use the screenshots:
Image Credit – www.apptamin.com
The fact that different languages have been spoken throughout the world, the app publisher should adapt their language according to the preference of the audience. By doing this, you can generate 70% more download. Better learn from App Store Optimization Tutorial to have a wider knowledge.
Image Credit – crystallogisticsblogs.wordpress.com
High ratings and reviews will give you a positive flow on the search. Rating gives the impression of satisfaction to the customer. You can increase your app traffic by following ways:
Image Credit – blog.enhance.co
Customers look for a better user experience and updated apps are most preferred among users and labeled as higher value apps on the app store. Do not forget to update your app description to highlight the newly added features. Maintain good reviews on the app store to increase download.
Spend some time for conceptualizing your app and update it on an average to 30-40 days to make you app stand out from the crowd. Start your ASO strategies as soon as possible to improve its ranking on app store. It is must to create awareness about your product among general public. So, visual appearance must be user-friendly and helpful. If are looking for professional help for your product’s visual appeal, check List of SEO Company in Delhi NCR.