Growth of Content with Online Business :
However, after the boom of internet, Online Businesses became the next big thing and everyone suddenly had computers, smartphones, and fast speed internet. With this, content evolved from writing to graphics and then to video. And finally, the content that could work for all was a mix of writing, illustrations, and videos.
While the three can, of course, stand alone and communicate, the cocktail of these can provide more enriching experience via communication. At contentholic, we understand content the way it is and the way it evolves and the way it is consumed. Our services revolve around the understanding of the purpose of communication and hence understanding the purpose of content and developing it accordingly.
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What Kind of Content Marketing Service We Provide?
While we have the capability to deal with any kind of content-oriented projects, we are more keen to work with niche projects which demand value addition via the medium of creativity and skills. Yet still, we would love to hear more about your requirements and explore how we can help. Content is a weapon that can be wielded to target whatever your heart desires. But for convenience we can say that the content is now being consumed by four different segments categorically.
Content for search engines is still driving the content writing industry dominantly. Blogs, articles, web content, classifieds, product descriptions - studded with suitable keywords - are the most popular content units that are being requested in the market. All this content is to be crawled by search engines for websites to find a good position when the required keyword is being searched in google. In this category, web content and product descriptions have further evolved and now invites more than text to attract the users.
It is not easy to sway the lords of the corporates to give you what you want. In such cases and most of the other B2B pitches, you need a solid communication tool to convey your message and make the pitch. Here, you have a live audience whom you can amuse and can hit the treasure; or you can bore them and drown your ship. However, while amusement is important, it is also critical to remain contextually correct. Content in such cases is about finding the right balance and assist to sell. Such content must be crisp, precise and at the same time - magnetic.
With social media and concepts of making money by hosting advertisements, such kind of content is again immensely popular. It can be a click-bait kind of content which intends to drive traffic or a genuinely well written piece providing credible information. The nature of such content will further depend on the purpose. Apart from this, such content can also be short stories or even full length books. Our ghostwriting services are usually sought after in such cases.
The end users for different products and services consume content through different mediums. While web content and product descriptions is intersectional here, the end users are likely to consume content via emails, social media and various other platforms. Such content must be crisp, catchy and have smart messaging; more than that, simple text is not likely to be enough to crack the deal. This is where the graphics and videos - merged with text and creative concepts is able to do the magic.
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