Hiring the services of a digital marketing agency in Delhi is good to help your website reach the top of Google Search Engine Ranking Page. However, they must know that not every Google algorithm still exists or can be of any use to you.
Here is the ultimate cheat sheet comprising of all the essential Google algorithms from 2011 to 2018 that you need to know for the benefit of your website.
- Panda
It was introduced in 2011 with the objective of enhancing the search quality by down-ranking the low-quality contents.Panda remained a separate part of wider search algorithm for five years but in 2016, it became a part of Google’s main algorithm. It was done to mainly focus on the –
- Stuffing of keyword stuffing
- Duplication of content
- unrelated content
- user-generated spam
- thin content
- Penguin
The introduction to Penguin happened with the objective of fighting spam which means its purpose is to down-rank the sites whose links seem quite scheming.Since 2016, Penguin also has become a part of Google’s primary algorithm just like Panda. Now, Penguin emphasize on the profile of your backlink in order to make sure that there is no link spam. In short, the main focuses of Penguin are –
- Links that are paid
- Links that are from topically unrelated sites
- Links that are from spam sites
- Links that have excessively optimized anchor text
- Exact Match Domain (EMD)
In 2012, the EMD was introduced and its functions are same as the name suggests. The chief objective of Exact Match Domain was to target the domains thatare of exact match and also of poor quality along with thin content.At that time, many SEO used to fly high in the sky due to the buying of domains with the exact match keywords and using thin content to build sites. SO, the only objective of EDM was to focus on –
- Exact Match Domains which also have thin content
- Mobile First Indexing/ Mobile Friendly Update
The Mobile Friendly Update was introduced in the year 2015 and is also popular as “Mobilegeddon”. It was brought into existence to make certain that the pages which are mobile-friendly rank higher in the mobile searches and the pages which are not optimized for mobile rank low. As it was not enough, Google introduced Mobile First Indexing in 2018 which had the purpose of indexing pages with the smartphone agent. So, basically, it focused on –
- Both Mobile-friendly and Non mobile-friendly sites
- Page Speed Update
This Update was introduced in July of 2018 where the page speed has become a factor to rank at the top of Google SERP in the mobile devices. In brief, the main objective of Page Speed Update was to –
- Target the sites which are slow in speed along with low optimization score
Conclusion
So, the above was the cheat sheet to Google algorithm from the year 2011 to 2018. Now, you must find one of the most professional SEO companies in Delhi for your business so that your websites reaches the pinnacle of success in the Google SERP and you get a high boost in the growth of your business.
