If you are a budding company and you want people to know about the services that you offer, you need a profile of your company. You cannot expect your customers to reach you on a random basis or increase sales overnight. To tell your potential customers, investors, and employees as to what you do, you need a well-structured company profile to give it a professional look. Though a writing a business profile might seem intimidating at times, it is not at all difficult to write. If you have the right help, you can have an interesting company profile with all facts, figures, and achievements specified in a proper manner.
What is a company profile?
A company profile or a business profile is a document that describes a company in the best way possible, to invite the potential customers and stakeholders to know about its services. A company profile has several sections to it, depending on the time of formation of the company. For example, if the company was formed recently, it will have a short profile, mentioning its formation, and the services it offers. If the company has been in the market for a long time, then its profile will be a lengthy one, starting with the history to the clientage, to the milestones achieved and so on. While a lot of companies have in-house writers to form their profiles, there are some companies that hire professional company profile writers to do the job for them.
If you are a budding company, the obvious question of how to write a company profile must be hovering on your mind. But don’t worry, as what we are about to tell you will not only help you build a great company profile but also work well to help you generate leads.
What to include in a company profile:
- The most basic details of your business
This is the most important information that you must put first. Mention the name of your company, its date of establishment, its address and correct location, contact information (phone number and Email Id) and the website URL.
- What you do
Next, you need o focus on the second most important details about your business. This includes mentioning about your business; what all you deal in. But before that, give a glimpse of the vision and mission of your company in a precise yet honest way. Write about your service, product descriptions (if any), the company’s expansion and growth over the years, its PR and advertising operations and the industry information.
Do not forget to include a small section introducing your core team, covering all the levels of management. Write about your policies regarding safety, health and the environment and include client portfolios as well. Remember, the more information you provide, the better understanding will the readers have about your company.
- The highlights of your company
If your company has achieved something or made a difference to the industry or your surroundings, make sure you include it as a highlight. It could be awards, certifications, client testimonials, special projects, or a positive recognition by the news or media. This will help your company stand out and give you an edge over your competitors.
- Optional information
After listing all the main elements to your company profile, you can add the additional information if you wish. You can mention your annual sales, your financial target, your employee base, your stakeholders and some photographs as well.
A company profile is a great way to make a shout out and tell your potential customers about everything that you do. A good company profile generates trust and enhances the credibility of your company. So if you wish to enhance your business’ online reputation, form a strong company profile. If you are inexperienced about the same, hire professional company profile writers and take your business to new heights.