URLs play a critical role when it comes to better SEO. With more than 2 million WordPress posts every day, it becomes imperative to optimize your online content. It is a known fact that URLs play a significant role in achieving good organic visibility to the ecommerce websites as well.

In Google’s top 200 ranking factors, URLs related facts are listed on following positions.

  1. The length of an URL is at 46th position.
  2. URL path is listed as #47.
  3. The keyword in an URL ranks #51.
  4. URL string bags the #52 position.

Therefore, it is established that URL optimization does play a big role in terms of gaining good ranks. Let’s dive deep into some effective SEO tactics:

Choose the best domain

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Studies have often preferred using a “.com” domain rather than “.biz,” “.pro,” “.tel,” etc. Also, a top-level Domain does impact rankings on a larger scale. This infographic (here) from SearchEngineJournal briefs you all about the structure of a SEO-friendly URL.


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Cybercrime and identity thefts are on peak these days. Hence, online security has become a huge issue. Hopping straight on the point, “HTTPS” is highly recommended these days (and that is why most of the sites are HTTPS configured today). It stands for “Hyper Transfer Text Protocol Secure,” which means that the data on a website is highly encrypted thus raising its security level.

The shorter the better

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What’s the optimal length of an SEO friendly URL?  After grasping the technical aspects it is time to get down to the nuts and bolts of the URL optimization. As per Backlinko, “Shorter URLs perform better than longer URLs”.

What about the word limit?

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A three, four word URL is stated to be- perfectly normal. However, it’s pretty difficult to stick onto the three-four world limit URL length. You can begin with a minimum of five-six words in your initial days.  So the conclusion about the world limit drives us to use a maximum of “60 characters”.

Hyphens or Underscores?

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Now comes the phase of placing spaces between the words. So what do you consider as the best? Well, it is straightforwardly recommended to use- hyphens. Google prefers URLs with a hyphen.

How about stop words?

What are stop words? Words as a, an, or, but, etc. are considered stop words. To use stop words or not has always been the hot topic since time. The thing is using a stop word in your URL will not impact your SEO highly, it only elongates the length of your URL. So, there is a mixed opinion on it and if your URL seems good to go without a stop word then consider avoiding it else you may add them.


Having known the great tips on SEO, it’s time for you to get going with it. Make sure you are correctly targeting your keywords. Use one to two keywords in page’s URL and Avoid the repetition of keywords. Break things one by one for a better URL management and widen your website’s visibility. Do you own a website of your own? Explore the SEO services in DelhiWhy wait for the best when you can be better than the rest? Drive ample traffic to your website by hiring the best SEO Company in Delhi.